Do our boiler videos need to be in French?

For Quebec customers, yes. French must be clearly predominant in commercial advertising, and websites and social media content aimed at Quebec customers must be available in French. Other languages can appear as well. See the OQLF for details.

Is translation enough, or should we shoot in French?

For scripted voice-over videos, a well-adapted French script and voice track can work. For on-camera explainers, filming a French version with a French-speaking team member feels far more natural to Quebec viewers.

Is Chauffez vert still available?

No. Quebec's official page states that Chauffez vert stopped accepting applications after 2026-03-31. Any older content that promotes it should be updated.

Boiler Video and Content for Quebec Companies

Quebec is a different content market from the rest of Canada, for two reasons. First, French must lead: videos, pages and social posts aimed at Quebec customers have to be available in French, with French clearly predominant in advertising. Second, electricity heats most homes, so boiler content has to speak to electric and hybrid systems as much as to gas and oil.

The Quebec boiler buyer

Statistics Canada data for 2023 shows electricity as the primary heating energy for 70% of Quebec households, with natural gas at 5% and wood at 4%. That shapes the audience:

Owners of hydronic systems in older homes and plexes in Montréal and Québec City, whether gas, oil or electric
Homeowners leaving oil or propane who are comparing replacement options
Owners of multi-unit buildings with central hot-water heat
Renovators adding in-floor radiant heat

Montréal, Québec City, Laval, Gatineau, Longueuil and Sherbrooke are the largest markets, with Lévis and Saguenay as important regional centres.

Climate and content timing

Winters are cold and snowy, with a long heating season, especially beyond the St. Lawrence lowlands.

Spring and summer: replacement and conversion content, when owners can plan.
Early autumn: service and readiness explainers.
Year-round: program explainers, refreshed whenever Hydro-Québec or the province changes terms.

Language rules for content

Quebec's Charter of the French Language, as tightened by Bill 96, requires French to dominate commercial advertising, and anything on your website or social channels aimed at Quebec customers has to exist in French. The OQLF publishes guidance for businesses. In practice, for a boiler company:

Every explainer video needs a French version, with French captions.
Model pages and articles need French versions, written for Quebec readers rather than translated word for word.
YouTube titles, descriptions and thumbnails for Quebec audiences should lead in French.

We produce French content and summarise the rules; for legal questions, check with the OQLF or a lawyer.

Regulators to know

Régie du bâtiment du Québec (RBQ) licenses contractors and oversees building safety, including gas, plumbing and pressure equipment.
Commission de la construction du Québec (CCQ) handles competency certification for construction workers.
CNESST covers workplace health and safety.

We link and summarise only.

Programs, as of October 2026

LogisVert from Hydro-Québec offers grants for heat pumps, geothermal systems and other measures. Hydro-Québec notes a federal heat pump rebate is expected in 2027 and says LogisVert requests are being processed normally.
Rénoclimat supports insulation, airtightness and window work. Since 2026-10-01 the pre-retrofit evaluation has been optional, and new caps apply.
Chauffez vert, which supported replacing oil and propane systems, stopped taking applications after 2026-03-31.

If your site still promotes Chauffez vert, that page needs rewriting now. Our content audit catches exactly this kind of outdated claim.

A starter library for a Quebec boiler company

A first batch, all produced in French first, with English versions where you also serve anglophone clients:

"Chaudière électrique, thermopompe ou les deux : que choisir?" (electric boiler, heat pump or both)
"Remplacer une chaudière dans un plex" (replacing a boiler in a plex)
"Ce que comprend l'entretien annuel de votre chaudière" (what annual service covers)
Model pages for the boilers you install, written for Quebec readers
A dated LogisVert and Rénoclimat explainer, linked to official pages

How we approach Quebec boiler content

French first, not French later. We plan French scripts alongside English, not as an afterthought.
Cover electric and hybrid systems. In an electric province, boiler content that ignores electricity misses most buyers.
Target plexes and multi-unit owners. Where a building runs on central hot-water heat, its owner has questions an explainer can answer.
Keep program content current. Quebec programs change often; every reference is dated.

See explainer videos, the safety line guide, or contact us about Quebec.

Boiler content for Quebec companies