Content services for boiler companies

How to choose your starting point

Start with whichever gap is costing you the most jobs right now. Use this quick test:

• Your website has thin or copied model pages, or none at all: start with brand and model content pages.
• Your techs repeat the same explanation on every estimate: start with explainer videos.
• You get traffic but people leave without calling: start with technical articles and FAQ libraries that answer the next question.
• You already have videos sitting on YouTube with a few dozen views: start with YouTube and video SEO.
• You have years of blog posts and aren't sure what's in them: start with a content audit and safety review.

If two of these apply, the audit usually comes first, because it tells you which of the others to fund.

Boiler explainer videos

Explainer videos are short, scripted pieces, typically one to three minutes, that answer one question each. "What's the difference between a combi and a system boiler?" "What does a service visit include?" "Why does a condensing boiler need a drain?" The point is to send them to a prospect before the estimate, so your tech walks into a house where the basics are already understood.

We script, plan the shoot, edit, caption and publish. Your licensed staff review the script for accuracy. No video shows anyone how to work on the appliance. See explainer videos.

Brand and model content pages

These are pages built for one boiler brand or model line you install, answering what a buyer comparing models wants to know: who it suits, what it pairs with, what installation in a Canadian home involves, and what the warranty registration process looks like at a high level. They rank for the exact names people search and give your sales team a link to send. See model pages.

Technical articles and FAQ libraries

Long-form articles and grouped FAQs answer the questions that come before and after a sale: how hydronic heat works, why pressure readings matter, what to expect from a boiler's lifespan, and when a symptom means "call a licensed technician today". They are written in plain language, reviewed by your staff, and linked to your service pages. See technical articles.

YouTube and video SEO

A good video with a bad title, no chapters and no transcript is invisible. This service handles titles, descriptions, chapters, captions, playlists, thumbnails and the embed on your own site, with the structured data that helps search engines understand each video. See video SEO.

Content audit and safety review

We read every page and video you have published, then sort them into keep, rewrite, merge and remove. The audit also flags anything that reads like DIY instructions on gas or pressurised equipment, outdated rebate claims, and copied manufacturer text. See content audit.

What every service has in common

Whatever you start with, a few rules don't change:

1. Your licensed staff approve technical content. We are a marketing service, not a contractor, and we don't install or service equipment.
2. We only write about boilers you actually install and support. No pages for brands you don't carry.
3. Every piece ends in a call, text or email to you.
4. We measure it. Each piece gets a goal, such as estimate requests, video completion or ranking, and you see it in a monthly report.

Costs for each service sit inside the plans on the pricing page. To see how the library plays out over a year, read the guides, or contact us with your install list.