An explainer video answers one question that slows down a boiler sale. Sent before an estimate, it means the homeowner already knows what a combi boiler is, why the venting matters, and what a service visit includes. Your tech walks in to talk about their house, not to give the same five-minute lesson again.
What a boiler explainer video is, and isn't
A boiler explainer is a short, scripted marketing video that helps a homeowner understand an option or a process. It is not a repair tutorial, and it never asks a viewer to open, adjust, relight or reset anything.
Typical topics we produce:
- Combi boiler versus a boiler with an indirect tank: how each handles heat and hot water
- What "condensing" means and why it affects venting and drains
- Radiators, baseboard and in-floor heat: how a boiler feeds each one
- What happens on install day, hour by hour
- What an annual service visit covers, filmed during a real visit by your licensed tech
- Five signs your boiler needs a professional look, ending with "call us"
- How a current utility rebate works, where one exists in your province
Who it's for
Explainer videos fit boiler companies that already have steady estimate volume and want to close more of it. If you run fewer than 10 estimates a month, the return comes slowly, and model pages are usually the better first spend.
They also suit companies that want to stand apart on quality rather than price. A homeowner who has watched your senior tech explain why a boiler was sized the way it was is much less likely to pick the lowest quote.
What's included
- Question list. We interview your owner and one or two techs and collect the questions customers ask most.
- Scripts. Plain-language scripts, about 150 words per minute of video, reviewed and approved by your licensed staff.
- Shoot plan. A shot list, location list and schedule, so a shoot day produces footage for several videos at once.
- Production and edit. Footage, graphics for diagrams, captions in English, and French versions where you serve Quebec or francophone New Brunswick.
- Publishing. Upload, titles, chapters and embeds, handled with our video SEO service.
- Sales use. Short links your office can text to a prospect the day an estimate is booked.
Timeline
A first batch of six videos usually takes six to eight weeks: two weeks for questions and scripts, one week for review, a shoot day, then three to four weeks of editing and revisions. Your review speed is the biggest variable. Scripts that wait three weeks in an inbox delay everything after them.
How we measure results
We set one number per video before production starts:
- Sent-before-estimate videos: close rate on estimates where the link was sent, compared with estimates where it wasn't.
- Website videos: watch-through rate and calls or texts from that page.
- YouTube videos: search impressions and views from people who aren't already customers.
A worked example: if your office sends the "what install day looks like" video to 30 prospects in a month and those estimates close at 38% while the rest close at 30%, the video is earning its keep. If there is no difference after two months, we change the script or the timing.
Mistakes to avoid
- Filming repairs. It feels helpful and it creates liability. Keep the camera on explanation.
- Talking in model numbers. Homeowners care what the boiler does for their house, not the spec sheet.
- One long brand video. Six short answers outperform one five-minute company story.
- No sales use. A video nobody sends is a video nobody watches. Build the texting step into your booking process.
- Stale rebate claims. Program rules change often. We date every rebate video and recheck it each quarter.
Read the explainer video planning guide for a full first-year library, or see how video fits the Elite plan. Ready to start? Contact us with the questions your techs answer most often.
Frequently asked questions
How long should a boiler explainer video be?
Most of ours run one to three minutes and answer a single question. Longer videos work for a walkthrough of what install day looks like, but the main library should be short enough to watch on a phone while waiting for a kettle.
Do we have to appear on camera?
Not necessarily. Some companies want the owner or a senior tech on camera because that builds trust; others prefer voice-over with footage of real equipment. We plan the format around who is comfortable and who customers will actually meet.
Will you show the inside of a boiler?
Only in a way that explains rather than instructs. We can show a licensed tech doing a routine service with narration about what they are checking, but we never present it as something a homeowner should try.
How many videos do we need to start?
Six is a good first batch: two buying questions, two about install day and service, one rebate or financing explainer where a current program exists, and one introducing your company.