About Boiler.Media

What we are, and what we are not

We are a digital marketing and business consulting service for boiler and heating companies in Canada. We are not an HVAC contractor. We don't install, repair, inspect or service boilers, and nothing we publish asks a homeowner to do that work either.

That second point matters more than it might seem. Boiler content sits close to safety: gas, venting, combustion and pressurised water. We keep every piece on the explanation side of the line, and we ask a licensed person on your team to approve technical content before it goes live. You stay the expert on the equipment; we make sure the expertise comes across clearly.

The group behind the studio

Boiler.Media belongs to the Sedighi.ca and SAZ.ca group:

• Sedighi.ca carries Ali's own name and covers growth, marketing and technology consulting. Its brand family includes HVAC.Agency and HVAC.Digital on the heating side, Trades.Agency for the wider trades, plus BusinessConsulting.ca and the CRO brand Conv.ca.
• SAZ.ca, short for Strategy & Acceleration Zone, is the group's Canadian strategy firm, focused on AI and revenue acceleration. Ali founded it and serves as its Founder & Managing Partner.
• HVAC.Agency is the group's agency for heating and cooling companies, and the parent brand for Boiler.Media. Its pricing and plans apply here.

For broader HVAC media beyond boilers, the group also runs HVAC.Media.

Ali Sedighi, MBA

Ali Sedighi runs Boiler.Media. His degree is an MBA in Technology Management, and his marketing career covers 17+ years. It began in 2007, the year he set up ONE.ir, a full-service digital marketing agency. Today he is based in Vancouver, British Columbia, where the studio is run.

Beyond this studio, Ali founded Conv.ca, an agency for conversion-rate optimisation, and MyAutomation.ca. His client work has spanned Canada, the USA and Dubai.

In heating, he has built 150+ live HVAC websites. The portfolio includes boiler-focused sites such as CombiBoiler.ca, GasBoilers.ca and BoilerPart.ca. Those projects are where the content method behind this studio was worked out, and the results page explains what each one shows.

How we work

Our process rests on one belief: the most persuasive boiler content comes out of your technicians' heads, not out of a manufacturer brochure.

1. We listen first. A first call covers your install list, your markets, and the questions your techs answer most.
2. We map the library. Every proposed video, model page and article is listed, ranked, and tied to a goal you can measure.
3. We write, your licensed staff review. Nothing technical goes live without approval from someone qualified on your team.
4. We produce and publish. Scripts, shoot days, edits, captions, pages and video SEO.
5. We report monthly. Calls, texts and emails, rankings, and how your sales team is using the content.

You own what we make: videos, scripts, pages and accounts. If you leave, it all stays with you, and we hand over logins and files in an orderly way rather than holding anything back.

A note on pace: most delays in content projects come from review queues, not from production. We agree a review turnaround with you at the start, usually five business days for a script or page, and plan the calendar around it.

Our editorial rules

These rules apply to every client, every time:

• No repair, reset, relight, bleed or repressurise instructions.
• No content about brands you don't install and support.
• No partnership or certification claims without documentation.
• Every program, rebate or regulation reference links to an official source and carries a date.
• No invented reviews, quotes, statistics or results.

Where we work

We work with boiler companies across Canada, from Victoria to St. John's and north to the territories. Each region page covers what changes there: language, heating fuels, regulators and current programs.

Want to see whether we're a fit? Read the services overview, check pricing, or get in touch.