Video SEO is the work that turns a finished video into one people find. For a boiler company, that means a video titled the way homeowners phrase the question, with chapters that let them skip to their part, accurate captions, and an embed on the page of your site that answers the same question in writing.
What video SEO covers
Video SEO has two halves: the YouTube side and the website side. Most companies do neither well, and the gap is easy to close.
On YouTube:
- Titles written around the question, not the company name ("Combi or system boiler for a house with two bathrooms?")
- Descriptions with a short summary, chapter timestamps and a link to the matching page on your site
- Hand-checked captions, with brand and model names spelled correctly
- Custom thumbnails that are readable on a phone
- Playlists that group videos by buyer stage: choosing, installing, owning
- A channel page that states clearly who you are, where you work, and that you install and service boilers in your region
On your website:
- Each video embedded on the page it supports, near the top
- A written summary or transcript on the page, so the content is readable by search engines and by people who won't press play
- Video structured data that matches what's visible on the page
- Fast loading, so the embed doesn't slow the page down
Who it's for
This service suits boiler companies that already have videos, or are about to commission them through our explainer video service. If your channel has 20 videos and most have under 100 views, there is usually quick progress to be made.
What's included
- Channel audit. Every existing video checked for title, description, captions, chapters, thumbnail and playlist.
- Keyword map. The questions each video answers, matched to real search phrasing.
- Rewrites. New titles, descriptions and chapters for existing videos.
- Captions. Corrected English captions and French captions where needed.
- Embeds. Each video placed on the right page of your site, with a written summary and structured data.
- Monthly report. Views from search, watch time, clicks to your site, and calls, texts or emails from video pages.
The written half matters as much as the video
A page with an embedded video and nothing else gives search engines very little to work with. Every video page we set up carries a written summary of 200 to 400 words that covers the same ground as the video, a few FAQs, and links to related model and service pages. Viewers who prefer reading get the answer, and search engines get text they can index and quote.
Timeline
The audit and rewrites for an existing channel of up to 30 videos take about three weeks. New videos are optimised as they are published. Search views typically build over the following two to four months.
How we measure results
We report on four numbers, in this order of importance:
- Calls, texts and emails from pages with an embedded video
- Clicks from YouTube to your website
- Views from YouTube search and suggested videos (people who didn't know you)
- Average view duration, as a check on whether the video holds attention
A worked example: if a "what a boiler service visit includes" video gets 400 views a month from search and 2% of viewers click through to your service page, that is eight warm visitors a month who have already watched your tech at work. If one in four calls, you have two service bookings from one video.
Mistakes to avoid
- Company-first titles. "Smith Heating Video 7" tells no one anything.
- Auto-captions left uncorrected. They mangle brand names and make you look careless.
- No link back. Every video description should send viewers to the matching page on your site.
- Embedding everything on one "videos" page. Each video belongs on the page that answers the same question.
- Chasing views. A video that 300 local homeowners watch is worth more than one that 30,000 people elsewhere watch.
See the video planning guide, compare plans, or contact us and send a link to your channel.
Frequently asked questions
Should our videos live on YouTube or on our website?
Both. YouTube is a search engine in its own right and handles playback well, while embedding the same video on a relevant page of your site keeps visitors with you. We set up both and link them to each other.
Do captions really matter?
Yes. Many people watch on mute, captions improve accessibility, and an accurate transcript gives search engines text they can understand. We check auto-captions by hand, especially for brand names and technical terms.
How long before a video gets views?
It varies with the topic. A video answering a common question can pick up search views within weeks; a company introduction may only be watched by people you send it to, which is fine if that is its job.
Can you fix videos we've already published?
Usually, yes. Titles, descriptions, chapters, captions, thumbnails and playlists can all be improved without re-uploading, so older videos keep their view history.