Do private businesses in New Brunswick have to advertise in French?

No. The province's Official Languages Act is about government services: residents can deal with the province in either language. Private companies are not obliged to operate in both. Many companies offer French content anyway, because a large share of their customers prefer it.

Is the oil-to-heat-pump program still open in New Brunswick?

No. Registration closed on 2026-06-30, paperwork was due by 2026-10-01, and upgrades must be completed by 2027-03-31. Content that still invites people to apply should be updated.

Where does a boiler fit in a heat pump province?

In homes with existing hydronic heat, in homes that need reliable backup during the coldest weeks, and wherever in-floor radiant heat is planned. Honest explainers that say so earn more trust than content that ignores heat pumps.

Boiler Video and Content for New Brunswick Companies

New Brunswick is Canada's only officially bilingual province, and much of it heats with electricity. Heat pumps have spread quickly. For a boiler company, that means content has to do two things well: speak to both language communities, and explain clearly where a boiler still makes sense alongside or instead of a heat pump.

The New Brunswick boiler buyer

Statistics Canada data for 2023 shows electricity as the primary heating energy for 39% of New Brunswick households, wood for 6%, and heat pumps as the main system in 27% of homes. Boiler buyers here tend to be:

Owners of older homes with hot-water heat, especially in Saint John and Moncton
Households moving away from oil, now that the oil-to-heat-pump program has closed to new registrations
Rural homeowners who want dependable heat during long cold spells
Builders and renovators planning radiant floors

Moncton, Saint John and Fredericton are the main markets, with Dieppe, Riverview, Quispamsis, Miramichi and Edmundston as important smaller centres.

Climate and content timing

Expect cold, snowy winters, with the Fundy shore noticeably gentler than the interior and the north.

Summer: comparison and replacement content, when buyers have time.
Early autumn: service-visit and readiness explainers.
Mid-winter: emergency contact details front and centre, plus "when to call a professional" content for northern and inland areas.

Language and content

The Official Languages Act guarantees English or French service from the provincial government; it places no bilingual duty on a private boiler company. Even so, francophone communities in the north and southeast, including Edmundston and Dieppe, often prefer French. For many companies, French versions of the core videos and pages are worth the cost.

Regulators to know

Technical Inspection Services, under the Department of Public Safety, covers boilers and pressure vessels, plumbing, electrical, and propane and natural gas installations, with related contractor licensing.
Skilled Trades NB handles apprenticeship and certification.
WorkSafeNB covers workers' compensation.

We link and summarise only.

Programs, as of October 2026

Save Energy NB (NB Power) lists the Total Home Energy Savings Program, with incentives for windows, insulation and heating upgrades, and an income-qualified Enhanced Energy Savings Program.
Oil to Heat Pump Affordability, NB co-delivery: registration closed on 2026-06-30; paperwork was due 2026-10-01; upgrades must be finished by 2027-03-31.
We found no New Brunswick agreement under the federal Canada Greener Homes Affordability Program when we checked on 2026-10-22.

Confirm current terms with Save Energy NB before mentioning any of these in content.

A starter library for a New Brunswick boiler company

A first batch that fits this province:

"Heat pump with a boiler backup: how the two share the work"
"Leaving oil after the program closed: your options now"
"Replacing an older hot-water boiler in a Saint John or Moncton home"
Model pages for the boilers you install, published in English and French
"What your annual service visit covers", filmed in both languages if you serve both communities
"When to call a professional", timed for the first cold spell inland

Filming both language versions on the same shoot day keeps costs down. We script the French and English versions together so neither reads like a translation, and we schedule a French-speaking team member for the morning and an English-speaking one for the afternoon.

How we approach New Brunswick boiler content

Plan bilingual from the start. Core explainers in English and French, filmed or voiced naturally rather than machine-translated.
Answer the heat pump question fairly. A video on when a boiler, a heat pump or both makes sense is the most useful piece here.
Update closed-program content. If you promoted the oil-to-heat-pump program, rewrite those pages now.
Speak to radiator homes. Model pages and explainers for owners of older hydronic systems.

See technical articles, the video planning guide, or contact us about New Brunswick.

Boiler content for New Brunswick companies